Sharing can happen through many channels: email, in person events, volunteer activities, and phone outreach. But today we are focusing on social media sharing.
#GivingTuesday is an inherently social event – a big, exciting, international party for generosity – and you’re invited! Now is the time to take a look at each of your social channels and get them ready for #GivingTuesday.
#GivingTuesday is an inherently social event – a big, exciting, international party for generosity – and you’re invited! Now is the time to take a look at each of your social channels and get them ready for #GivingTuesday.
7 steps you can get done today:
1. Brand your channels. If you have created special visuals for your #GivingTuesday campaign, be sure that the images are used as backgrounds or cover photos for your various social channels.
2. Engage social followers. Begin to communicate regularly with your social followers with #GivingTuesday focused posts. Posts with images perform better, so either post with your own campaign images, or tap into the rich resources at the national #GivingTuesday campaign.
3. Provide ready resources. Provide cut-and-paste posts, tweets and images to your board, staff, clients and volunteers so they can amplify your messages and build excitement through their channels. Their personal sharing is the most effective way to reach new and lapsed supporters.
4. Get people involved with #UNSelfies. Ask supporters to post a “unselfie” naming your organization. You can print out the template here and other #GivingTuesday graphic resources here.
5. Plan for the big day. Improve your chances of driving social sharing by creating a simple communication plan for Monday, December 1st and #GivingTuesday, December 2nd. At a minimum, we recommend:
· A plan to arm ambassadors with pre-prepared posts, Tweets and visuals on Monday and hourly on #GivingTuesday.
· On #GivingTuesday, send at least one email (a second email could be sent after you reach your goal). Share updates on social channels as you reach key milestones, such as 30%, 60%, 80%, 90%, and 100% of goal.
· Plan 2-3 Facebook, LinkedIn, and Instagram posts throughout the day, and 8-10 Twitter posts.
· Prepare thermometers and other visual elements in advance so you will have them ready to share.
6. Activate volunteers. If you are having a volunteer event, be sure to take ask participants to tweet and post pictures from the activity and a link to your donation page. In addition to a volunteer service day, phone-a-thons and tweet-a-thons are popular ways to incorporate volunteers into your #GivingTuesday.
7. Thank and celebrate. Thanks, appreciation and celebration go a long way on a big day like #GivingTuesday. Thank those who donate, volunteer, and spread the word for you throughout the day with shoutouts that tag supporters. (Please be careful not to name a supporter that has asked to remain anonymous.)
BONUS: Grab a copy of our sample social media messages for #GivingTuesday. You can use these to update your followers leading up to and during your campaign.
Bonus 2: Try these Free charity fundraising event ideas for nonprofits
2. Engage social followers. Begin to communicate regularly with your social followers with #GivingTuesday focused posts. Posts with images perform better, so either post with your own campaign images, or tap into the rich resources at the national #GivingTuesday campaign.
3. Provide ready resources. Provide cut-and-paste posts, tweets and images to your board, staff, clients and volunteers so they can amplify your messages and build excitement through their channels. Their personal sharing is the most effective way to reach new and lapsed supporters.
4. Get people involved with #UNSelfies. Ask supporters to post a “unselfie” naming your organization. You can print out the template here and other #GivingTuesday graphic resources here.
5. Plan for the big day. Improve your chances of driving social sharing by creating a simple communication plan for Monday, December 1st and #GivingTuesday, December 2nd. At a minimum, we recommend:
· A plan to arm ambassadors with pre-prepared posts, Tweets and visuals on Monday and hourly on #GivingTuesday.
· On #GivingTuesday, send at least one email (a second email could be sent after you reach your goal). Share updates on social channels as you reach key milestones, such as 30%, 60%, 80%, 90%, and 100% of goal.
· Plan 2-3 Facebook, LinkedIn, and Instagram posts throughout the day, and 8-10 Twitter posts.
· Prepare thermometers and other visual elements in advance so you will have them ready to share.
6. Activate volunteers. If you are having a volunteer event, be sure to take ask participants to tweet and post pictures from the activity and a link to your donation page. In addition to a volunteer service day, phone-a-thons and tweet-a-thons are popular ways to incorporate volunteers into your #GivingTuesday.
7. Thank and celebrate. Thanks, appreciation and celebration go a long way on a big day like #GivingTuesday. Thank those who donate, volunteer, and spread the word for you throughout the day with shoutouts that tag supporters. (Please be careful not to name a supporter that has asked to remain anonymous.)
BONUS: Grab a copy of our sample social media messages for #GivingTuesday. You can use these to update your followers leading up to and during your campaign.
Bonus 2: Try these Free charity fundraising event ideas for nonprofits